Design sprints are a great way to start accelerating insights into solving big problems – whether that’s improving an existing service and experience or validating a new product and proposition – through understanding, ideating and testing in just 4-5 days.
Struggling to solve key problems? A Design sprint is a process that can help you quickly solve key problems hampering your business and start unlocking your potential.
Helping you understand and solve key problems
No-one understands the exact problem affecting your business more than you and your people. This is why a design sprint team (between 4-7, held at your premises), is typically made up of your Product owners, Designers, Senior stakeholders, Customer service experts and Developers.
Another key role is that of a Facilitator, who is responsible for running the design sprint. We supplement your Design Sprint team with our facilitators, who are senior designers with a wealth of expertise in solving complicated problems and gathering reliable feedback from users.
Day 1: Map the Problem
It’s about people discussing openly and honestly about the problem, why it exists, what has been done previously, why it may have failed and also understanding the relevant users being targeted.
Remember, this is not about judging what’s gone on before… this is a safe space!
Day 2: Generate new ideas
We start to focus on new ideas. Everyone in the team will start to sketch ideas to solve the key problems identified in the previous day.
It is not about seeing who the best drawer is… it’s about everyone contributing to come up with many different ideas, from many different angles.
Day 3: Critique & Decide
Each idea is placed on the wall, where people take it in turns to review, critique and understand more about the proposed idea, and which ideas would be most suited to solving the identified problem.
We then shape the best ideas and features into an agreed storyboard for what will be prototyped.
Day 4: Prototype
Build the prototype to represent a true reflection of a real experience. Typically, we as the facilitator build the prototypes due to our many years as Experience Design professionals.
Some of the team will be responsible for creating test scripts too, used for gathering relevant insights during the following day.
Day 5: Gather feedback
Test with 5 real users. This is either in a lab or onsite at your premises. Typically, we facilitate the user testing sessions due to our expertise of being Experience Designers in regularly gathering user feedback.
The rest of the design sprint team are viewing and structuring the feedback, through post-it notes of key feedback (what’s working, what’s not etc).
Why embed a Design Sprint
Create new ideas, quickly
Create an environment to generate innovative ideas to improve an existing solution.
Create a time pressured structure to increase clarity and focus of solving key problems.
Understand a big problem and start shaping potential solutions or validate a proposition, quickly.
Get in touch with our Head of XD, Andy Wilby, to discuss more about how we can help you embed Design Sprint processes to start thinking of new ways to solve complicated problems affecting your business or organisation.
Helping our clients achieve their aspirations…
Request-to-Pay: We're actively supporting Pay.UK (UK’s leading retail payments authority) to shape and design a new proposition that will give consumers much greater flexibility when paying regular bills…