Design Sprints.

Design sprints are a great way to start accelerating insights into solving big problems – whether that’s improving an existing service and experience or validating a new product and proposition – through understanding, ideating and testing in just 4-5 days.

A Design sprint is a process that can help you quickly solve key problems hampering your business and start unlocking your potential.

Helping you understand and solve key problems

No-one understands the exact problem affecting your business more than you and your people. This is why a design sprint team (between 4-7, held at your premises), is typically made up of your Product owners, Designers, Senior stakeholders, Customer service experts and Developers.

Another key role is that of a Facilitator, who is responsible for running the design sprint. We supplement your Design Sprint team with our facilitators, who are senior designers with a wealth of expertise in solving complicated problems and gathering reliable feedback from users.

Day 1: Map the Problem

It’s about people discussing openly and honestly about the problem, why it exists, what has been done previously, why it may have failed and also understanding the relevant users being targeted.

Remember, this is not about judging what’s gone on before… this is a safe space!

Day 2: Generate new ideas

We start to focus on new ideas. Everyone in the team will start to sketch ideas to solve the key problems identified in the previous day.

It is not about seeing who the best drawer is… it’s about everyone contributing to come up with many different ideas, from many different angles.

Day 3: Critique & Decide

Each idea is placed on the wall, where people take it in turns to review, critique and understand more about the proposed idea, and which ideas would be most suited to solving the identified problem.

We then shape the best ideas and features into an agreed storyboard for what will be prototyped.

Day 4: Prototype

Build the prototype to represent a true reflection of a real experience. Typically, we as the facilitator build the prototypes due to our many years as Experience Design professionals.

Some of the team will be responsible for creating test scripts too, used for gathering relevant insights during the following day.

Day 5: Gather feedback

Test with 5 real users. This is either in a lab or onsite at your premises. Typically, we facilitate the user testing sessions due to our expertise of being Experience Designers in regularly gathering user feedback.

The rest of the design sprint team are viewing and structuring the feedback, through post-it notes of key feedback (what’s working, what’s not etc).

Working with you

Let's have a chat

We’ll arrange a face-to-face conversation to discuss more about a couple of key issues you’re facing, and which may be ideal for a design sprint.

Initial 0.5 day workshop

We’ll organise a more detailed workshop to get a better understanding of the 1 or 2 key problems you’re wanting to tackle, where we’ll understand more about your overall objectives as a company and how these problems align. We’ll define the agenda and requirements for the design sprint.

Commence the 5-day workshop

We’ll complete the design sprint (as set out above), ideally at your place of work.

Wash-up session

We’ll spend 1 day reviewing the key outcomes from the design sprint, and agree next steps (either be run another design sprint for the same issue, a new issue or help you understand how to start embedding the feedback into a project and push live).

Helping our clients achieve their aspirations…

D2C Investment Platform: We designed a mobile-first experience to increase engagement and education of personal investment products, helping to solve 'wicked problems' entrenched with inertia...

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NHS Digital: We were integral to designing, developing and delivering an award winning initiative for NHS Digital that had a specific aim of improving care for people with mental health issues...

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Let’s talk.

Get in touch with our Head of XD, Andy Wilby, to discuss more about how we can help you embed Design Sprint processes to start thinking of new ways to solve complicated problems affecting your business or organisation.

Andy Wilby | Head of Experience Design

0113 201 0600

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Why embed a Design Sprint

Create new ideas, quickly

Create an environment to generate innovative ideas to improve an existing solution.

Increased focus

Create a time pressured structure to increase clarity and focus of solving key problems.


Understand a big problem and start shaping potential solutions or validate a proposition, quickly.