NHS Digital:
National Record Locator

We worked with NHS Digital to help design and deliver a new initiative by putting crucial patient information in the hands of paramedics and mental health nurses, shared across different county borders, to ultimately help provide greater patient care.


We’re delighted to announce that this NRL initiative won the ‘Digital Public Service Innovation of the Year’ award in May 2019.


Researching and designing the user experience

This was a 9-month engagement where the key focus for our UX team was to help understand at what stage a patient would require support and how this would be shared with relevant paramedics and mental health nurses, across county borders.

We created a detailed user flow that highlighted the complete end-to-end process from a patient informing NHS they needed support through to being treated.

This was an essential activity to help provide a clear view of what the key outcome was we were looking to achieve, identify key systems where this patient information should be presented and on what type of device.

During the stages, we regularly gathered formative insights into ensuring we were representing their current issues accurately, and also ensuring we were representing their needs correctly.


  • Face-to-face interviews
  • Trend analysis
  • Stakeholder workshops
  • Ideation / Crazy 8s
  • Mobile-first approach
  • Responsive design

Artefacts created

  • Personas
  • User flows
  • User journeys
  • Sketches
  • Wireframes
  • Clickable prototypes

Award winning digital transformation expertise

XD by AD’ is an Experience Design service offered by Answer Digital, who are an award winning UK digital transformation agency of 20 years providing front-end, middleware, back-end, integration, automated testing, cloud hosting and XD expertise.

Answer Digital have worked with NHS Digital, NHS Trusts and NHS England for many years, helping design, develop and deliver key EPRs and internal systems that improve patient care and efficiency, whilst accelerating their digital maturity. Visit the Answer Digital website >.

Let’s talk.


Get in touch with our Head of XD, Andy Wilby, to discuss more about how our years of award winning experience & expertise can help improve your digital health offering through designing successful patient care outcomes.

Andy Wilby | Head of Experience Design

0113 201 0600


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