UX Product Design.

We are UX Designers that collaborate to improve or reimagine experiences for your digital products that your customers want & need, across native apps, responsive sites, applications and business systems.

It’s about conducting formative research activities to understand more about your users, and what success looks like. Designing new and improved concepts, aligned to helping users solve key problems intuitively. And then conducting evaluative research to gather regularly feedback and build confidence in the design direction before go live.

1. We understand the problem

Fundamentally driven by research, we start to identify the key issues you’re looking to solve and what success looks like. Building solid foundations is key to any successful outcome before looking to solutionise and prototype too soon.

We place huge importance on defining personas, users flows and journeys (in context to the specific product) to identify any current issues, user and business needs, and new proposed features to create a great experience, aligned to how users will complete key tasks.

Methodology

  • Qualitative Feedback
  • Quantitative Feedback
  • Benchmarking
  • Heuristic evaluation

Artefacts

  • Personas
  • User Flows
  • User Journeys

2. We conceptualise the proposition

Once we’ve created a view of the proposed product experience – represented via user flows and journeys – it’s time to bring it to life by designing a clickable conceptualised proof-of-concept prototype showcasing a high-level view of what the overall proposition is looking to achieve.

This clickable prototype, organically grows from whiteboard and paper sketches, highlighting how the user will be able to complete key tasks intuitively and engagingly, aligned to suitable best practices and being innovate when needed.

Methodology

  • Ideation
  • Co-Design Workshops
  • Crazy 8s
  • Mobile-First Approach
  • Responsive Design

Artefacts

  • Sketches
  • Paper Prototyping
  • Wireframes (greyscale)
  • Clickable Prototypes

3. We design and evaluate

The design phase is focused on designing wireframes and pattern libraries/design systems to represent the features and functionality of the identified requirements – based on a combination of user & business needs – aligned to the initial MVP delivery (we prefer ‘Best Viable Product’ as a term).

We gather regular feedback from users to help identify issues and build confidence in our design direction. It’s about gathering qualitative insights to understand richer insights and quantitative insights to gather statistical data that helps to measure feedback.

Methodology

  • Scrum Agile
  • Crazy 8s
  • Co-Design Workshops
  • Rapid Prototyping
  • Mobile-First Approach
  • Responsive Design
  • Qualitative / Face-to-Face Feedback
  • Quantitative Feedback
  • Measuring Experiences
  • Heuristic evaluation

Artefacts

  • Sitemaps
  • Sketches
  • Wireframes (greyscale)
  • Clickable Prototypes
  • Pattern Libraries
  • Visual Designs
  • User Feedback Reports

4. Continuous improvement

Never stop enhancing and improving, driven by user feedback and new features. Once the new product or improvements go live, it’s a case of working through the backlog to introduce new features on the roadmap (post MVP), typically within a Kanban agile process instead of Scrum.

We also ensure we’re gathering regular feedback from real users interacting with the live product, which helps to ensure we’re validating any outstanding design hypothesis and measuring against any set benchmarks to identify success (benchmarked in the early phases of our engagement, such as wanting to increase basket spend by 10% or increase average SUS score from 50 to 75).

Methodology

  • Kanban Agile
  • Ideation
  • Co-Design Workshops
  • Qualitative Feedback
  • Quantitative Feedback
  • Measuring Experiences

Artefacts

  • User Flows & Journeys
  • Sketches
  • Wireframes (greyscale)
  • Clickable Prototypes
  • Pattern Libraries
  • Visual Designs

Working with you

Let's have a chat

We’ll arrange a face-to-face catch-up to discuss more about whether you’re looking to improve existing digital products or support in designing new.

Initial 1 or 2-day workshop

Taking conversations a step further, we begin to understand more about why the product isn’t working or why you’re looking to build new, whilst understanding how the product aligns to the overall vision and what success looks like.

Discovery Phase

Over a period of between 2-6 weeks, we begin to focus on the needs of the end user and overall business objectives. We can then start to identify where and why issues currently occur, and begin to conceptualise new ideas.

Delivery Phase

Whether it’s part of your squad or ours (provided by Answer Digital), our UX designers typically work within Scrum based methodologies to design wireframes & validate with users in 2-week incremental sprints.

Helping our clients achieve their aspirations…

Ramsden International: We designed a new ordering experience for their end customers, allowing them to search, order and ship UK products anywhere in the world...

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Image relating to the company being showcased.

NHS Digital: We were integral to designing, developing and delivering an award winning initiative for NHS Digital that had a specific aim of improving care for people with mental health issues...

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Let’s talk.

Get in touch today with our Head of XD, Andy Wilby, to discuss more about how our years of UX expertise can help improve and innovate your digital experiences for your products – across responsive websites, native apps or business systems – based on 20 years of delivering outcomes to help businesses and organisations thrive by realising their potential.

Andy Wilby | Head of Experience Design

0113 201 0600

xd@answerdigital.com

LinkedIn profile >

Helping realise your potential…

Reimagine Experiences

Based on 20 years of expertise, we know how to achieve your digital ambitions. Let us reimagine your existing or new digital experiences, across responsive websites, mobile applications and internal systems.

UX Healthcheck

Let us get to the root of why your existing digital experience isn’t working. We’ll create a bespoke report – typically within 4-5 days – that summarises usability issues impacting the user experience, with recommendations on how to improve.

Independent Research

Let us conduct independent research activities or embed research processes, to help you get a better understanding who your users are, what they do and why they do it. Across qualitative and qualitative studies.