Product Design.

We are UX Designers who work with you to improve or reimagine experiences for your digital products that your customers want & need, across native apps, responsive sites, applications and business systems.

 

We expertly align the needs of your users and your business ambitions to design intuitive, engaging and relevant experiences. Is your user experience delivering successful outcomes?

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1. What is the problem you’re looking to solve…

Fundamentally driven by research, we start to identify the key issues you’re looking to solve and what success looks like. Building solid foundations is key to any successful outcome before looking to solutionise and prototype too soon.

We place huge importance on defining personas, users flows and journeys (in context to the specific product) to identify any current issues, identified user and business needs, and new proposed features to create a great experience, aligned to how users will complete key tasks.

Our Methodology

  • User interviews
  • Analytical reviews
  • Ethnographic research
  • UX review / Heuristic evaluation
  • Quantitative analysis
  • Qualitative analysis
  • Thematic Analysis

Our Artefacts

  • Personas
  • User flows
  • User journeys
  • Competitor reviews

2. Conceptualising the proposition to showcase a high-level PoC

Once we’ve created a view of the proposed experience – represented via user flows and journeys – it’s time to bring it to life by designing a clickable conceptualised proof-of-concept prototype showcasing a high-level view of what the overall proposition is looking to achieve.

This clickable prototype organically grows from whiteboard and paper sketches, typically from workshops with our designers, your team and also key stakeholders.

Our Methodology

  • Ideation
  • Co-Design Workshops
  • Crazy 8s

Our Artefacts

  • Sketches
  • Paper prototyping
  • Wireframes (greyscale)
  • Clickable prototypes

3. Designing and Evaluating

We now move into the design phase to create wireframes and pattern libraries that represent the features and functionality of the identified BVP (Best Viable Product… previously known as Minimal Viable Product) requirements based on a combination of user & business needs.

During the design phase, we regularly look to gather regular feedback from users to help identify issues and build confidence in our design direction. It’s about gathering qualitative insights to understand richer insights and quantitative insights to gather statistical data that helps to measure feedback.

Our UX design team work with our full-stack developers and testers, across any language and front-end framework. To read more about our complete Digital Transformation offering, then you can read more at Answer Digital.

Methodology

  • Scrum agile
  • Crazy 8s
  • Co-Design workshops
  • Rapid Prototyping
  • Mobile-first approach
  • Responsive design
  • Qualitative / Face-to-face feedback
  • Quantitative feedback
  • Thematic Analysis
  • Measuring experiences

Artefacts

  • Sitemaps
  • Sketches
  • Wireframes (greyscale)
  • Clickable prototypes
  • Pattern libraries
  • Visual Design
  • User feedback reports

4. Continuous improvement

Never stop enhancing and improving, driven by user feedback and new features. Once the new product or improvements go live, it’s a case of working through the backlog to introduce new features that didn’t make it into the BVP (Best Viable Product, typically within a Kanban agile process instead of Scrum.

We also ensure we’re gathering regular feedback from real users interacting with the live product, which helps to ensure we’re validating any outstanding design hypothesis and measuring against any set benchmarks to identify success (recorded within the early phases of our engagement, such as wanting to increase basket spend by 10% or increase average SUS score from 50 to 75).

Our Methodology

  • Kanban agile
  • Ideation
  • Co-Design Workshops
  • Qualitative / Face-to-face feedback
  • Quantitative feedback
  • Measuring experiences

Our Artefacts

  • Sketches
  • Wireframes (greyscale)
  • Clickable prototypes
  • Pattern libraries
  • Visual Design

Helping realise your potential…

Reimagine Experiences

Based on 20 years of expertise, we know how to achieve your digital ambitions. Let us reimagine your existing or new digital experiences, across responsive websites, mobile applications and internal systems.

UX Healthcheck

Let us get to the root of why your existing digital experience isn’t working. We’ll create a bespoke report – typically within 4-5 days – that summarises usability issues impacting the user experience, with recommendations on how to improve.

Independent Research

Let us conduct independent research activities or embed research processes, to help you get a better understanding who your users are, what they do and why they do it. Across qualitative and qualitative studies.

How we’ve helped others…

Ramsden International: We designed a new ordering experience for their end customers, allowing them to search, order and ship UK products anywhere in the world...

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Image relating to the company being showcased.

NHS Digital: We were integral to designing, developing and delivering an award winning initiative for NHS Digital that had a specific aim of improving care for people with mental health issues...

Find out more

Let’s talk.

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Get in touch today with our Head of XD, Andy Wilby, to discuss more about how our years of UX expertise can help improve and innovate your digital experiences for your products – across responsive websites, native apps or business systems – based on 20 years of delivering outcomes to help businesses and organisations thrive by realising their potential.

Andy Wilby | Head of Experience Design

0113 201 0600

xd@answerdigital.com

LinkedIn profile >

Our Sector Expertise

Retail

Our detailed retail expertise and experience means we know how to help you design and reimagine digital propositions and products that sit at the core of the convenience, wholesale and retail offering.

Wealth Investment

We work with wealth investment providers to help improve their IFA platform offering – ensuring it’s usable, intuitive and efficient for completing mainly administrative tasks.

FinTech & Payments

Helping Challenger banks, FinTechs and Payment companies to create innovative experiences and products, focusing on agility and getting to market quickly, testing and iterating.

NHS Healthcare

We work in partnership with NHS Digital or directly with Trusts across the UK in designing EPRs and internal systems that improve patient care and efficiency, whilst accelerating digital maturity,